DOPPIO, twice the reason to come back.

A place that lives two lives — fine coffee and warm cornetti in the morning, Roman and Neapolitan pizza, fresh pasta and cocktails at night. I built one brand that holds both: cozy and family, but young and bold.

Written in one stroke.

A single brush script, written the way a chef signs the chalkboard. The double pp is the name itself — doppio means double — and the whole word leans up at four degrees, like a peel sliding into the oven.

A pattern you can carry home.

The wordmark, the “d”, a basil leaf and a dot of flour, scattered at the same −4° angle. It wraps every bag, box, sleeve and cup — so the brand leaves the restaurant with the food.

To go, all in brush.

Kraft for the base, Brace for the band, the logo where the hand holds it. One rule across bag, pizza box, pasta tray and cup.

One counter, three stations.

I art-directed the space as part of the brand: an open kitchen with one long counter in glazed Brace tiles — coffee and pastries at the door, the wood-fired oven in the middle, fresh salads at the end. No bar stools; every table faces the show.

One site, two moods.

A Mattina / Sera switch changes the whole site the way the place changes at 17:00 — the photo crossfades, Farina turns to Carbone, the menu opens on what you can order now. Bilingual from one build: English and Hebrew, left-to-right and right-to-left.

Three menus, three times of day.

Mattina on Farina, Pranzo & sera on Carbone, Bevande wrapped in the Brace pattern. Hebrew first, with the Italian name of each dish beside it.

Social, served fresh.

A real photo on top, a colour band that tells the time of day — Farina for coffee, Carbone for evenings, Brace for happy hour, Basilico for families. Happy hour, family Saturdays, boutique events and workshops, each with its own band.

Dressed for the oven.

Washed denim aprons with a round Farina patch, a linen button-down for the floor and a cream tee for the kitchen. Flour on the hands is part of the look.

Grazie mille.