The view changes. The frame stays.

SniblToTrip asked for a new logo as the anchor of a brand refresh — iconic enough to stand next to the biggest names in travel, and simple enough to travel across English, Spanish and French. I found it in the window seat.

Iconic, global, unmistakably theirs.

Eight directions, one window.

Four first-round concepts, a round of route refinements, then four wildcards. The window seat won because it holds a whole system — not just a mark.

A window for an O.

The only round letter in the name becomes an aircraft window — drawn tall and narrow, standing on the baseline at cap height, so it reads as type first and as an image second.

A living logo.

One frame, endless views. Every destination, season or market gets its own scene — and the brand is still recognizable at a glance.

One new color: Dusk.

Olive and Blossom stayed. Dusk — a deep plum-ink — adds weight and sophistication without competing, and becomes the window frame itself. Sand grounds it all in warmth.

Pick your view, then book.

The website starts from the feeling, not the form: choose coast, city, mountains or snow, and flights, stays and cars follow in one itinerary. Language switches in the header.

Social, through the window.

Every post is framed by the same window — launch, destination drops, a three-language line and a story poll that asks followers to pick their view.

Warm light, quiet places.

The photography brief: blush skies, olive land, cream light — real moments rather than postcards. Every image is graded toward the palette so the window always feels like the same brand.

From the app to the street.

The window travels with the trip: on the app's splash screen, on a city billboard, and on the boarding pass you hold at the gate.

One name. Every language.

No letters in the symbol, a name that is never translated, and a tagline slot that flexes. Each market can even put its own destinations inside the frame.

Bon voyage.