Recipe app · cook from your fridge
Freshly Dropped, cook with what you have.
A recipe app that starts where dinner really starts: in your fridge. Tick what you have, or search for what you feel like, then set how many people you’re cooking for. Every amount in the recipe adjusts itself.
- Year
- 2023 · refreshed 2026
- Role
- Branding, UX/UI, art direction
- Deliverables
- Logo, palette, type, 16-screen app, social, app-install ads
- Tools
- [Figma, Illustrator, Photoshop]
Two ways in, one recipe.
People don’t open a recipe app with a plan. Some stand in front of the fridge asking what they can make. Others already crave something and need to know what to buy. The app welcomes both, and sends them to the same recipe page.
Way in · A
From my fridge
Tick the ingredients you have. Recipes are ranked by how many you already own: “You have 4 of 7”.
Way in · B
What I crave
Search a dish by name, ingredient or diet, and filter by course and cooking time.
Both lead to
A recipe that scales
Change the number of people and every amount updates. What’s missing goes to the shopping list.
A heavy word and a light one.
“Freshly” is set bold and dark, the promise of real food. “Dropped” is thin and airy in lime, and a leaf grows out of its D, like produce landing on the counter.
Forest#253F0F
Wordmark, headings
Wordmark, headings
Leaf#567120
Buttons, icons
Buttons, icons
Lime#7EA532
Accents, ratings
Accents, ratings
Sprout#C2D897
Headers, highlights
Headers, highlights
Mist#F0F1F3
App background
App background
Three voices, one kitchen.
Logo
Aa
IvyMode Bold & Thin
High contrast, a little fashion. Only in the wordmark.
App & UI
Aa
New Hero Bold & Light
Round and geometric, easy to read at the stove.
Campaign headlines
Aa
DM Serif Display
One italic word per headline, like a garnish.
Logo and app specimens are shown in close web stand-ins.
Cooking for real people.
Three home cooks shaped the flow, each opening the app from a different place.
“I just went vegetarian and I’m not sure what to buy.”
“Cooking together is our date night.”
“Give me something new to cook for my friends.”
From the fridge door to the table.
Light green headers, white cards and food photography that does the selling. Every route ends on one recipe page, so that page carries the most decisions.
01 · My fridgeTick what you have, grouped by vegetables, dairy, pantry and fish & meat.
02 · Find a dishRanked by what you already own, or searched by what you crave.
03 · Scale & cookSet the number of people, then cook step by step with timers.
04 · RememberRate it, leave a note for next time, and find it in your cooking history.
Key screens.
The recipe page
Cooking for 2? For 12?
One stepper changes the whole recipe. Each ingredient shows whether it’s already in your fridge, and the missing ones go to a shopping list grouped by meal, ready for the trip to the supermarket.
Posts that make you hungry.
A launch grid that sells the app in one scroll: light, deep green and photo tiles alternate, and each post shows a real screen doing one job.
Stories
A poll at dinnertime, a download right after.
From the scroll to the install.
Thanks for cooking along.
Contact
Have a project in mind?
Tell me a little about the project and I'll get back to you within one working day to set up a short intro call.