A booth for ICL and HALOX®.

ICL is a global specialty-minerals and chemicals company. At this show it presented HALOX®, ICL’s line of corrosion inhibitors for paint and coatings. HALOX has made non-toxic, lead- and chromate-free pigments since 1972.

The booth mixes clean white architecture with the HALOX superhero, who makes a technical product line memorable. A tilted “Feel the real material” wall invites visitors to touch real coated samples, and a glass lounge and bar give room for longer conversations.