A booth concept for Jojoba Desert.

Jojoba Desert grows jojoba in the Negev, on Kibbutz Hatzerim, and calls itself the world’s leading jojoba oil supplier. It has more than 30 years of experience. Its cold-pressed, all-natural oils and jojoba-based ingredients go to cosmetics brands and labs around the world.

The booth brings the desert indoors: warm sand tones, natural textures and open space, so visitors feel where the oil comes from. This was a competition proposal. It did not win the tender, so the renders and walkthrough are what exists.