Booths for SOURCE.
SOURCE is an Israeli company, founded in 1989, that makes hydration systems, sandals and outdoor gear. Its tactical arm, SOURCE Tactical Gear, makes soldier systems and ballistic protection, including VIRTUS and FORTEX, for armies such as the British Armed Forces.
I designed several stands for the brand’s two sides. Defence shows got a set of olive and black stands, built around armour displays and the brand swoosh. The consumer brand, SOURCE Human.Nature, got a bright outdoor stand for its 30th anniversary.
Tactical Gear — the swoosh island
An open olive stand with black pillars and a huge brand swoosh on the back wall. Body armour hangs on poles like a gallery, and the walls cover ballistic solutions, the VIRTUS soldier system and the FORTEX combat uniform.
Tactical Gear — two frames
A compact version: two open frames, each led by a black pillar (VIRTUS and FORTEX) and filled with hanging armour, around a central swoosh wall.
Tactical Gear — black & gold
A darker take with black and gold pillars, “The world’s best soldier system” and “The world’s first ballistic combat uniform”, plus a wall of armour plates.
Human.Nature — 30 years
For the consumer brand’s 30th anniversary: rock-and-sky walls, a timeline from 1989 to 2019 climbing the cliff, a glowing wall of water bottles, a sandal wall and wooden racks of hydration packs under a floating blue sign.
These booths were designed as part of my work with Shoval Pro.
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